Rosetta Stone

Future-proofing repeatable growth.

From fragmented to full-funnel.

Rosetta Stone’s enterprise content was scattered—legacy assets, siloed messaging, and no strategic link between brand and pipeline. The challenge: build a content system that could drive growth, not just awareness.

Built the engine.

I led a full-funnel content transformation—developing positioning, creating buyer personas, and producing assets that aligned with sales, demand gen, and product. Content became a strategic weapon, not a side project.

Strategy that scaled.

The outcome? MQLs tripled. Sales adoption surged. And content shifted from reactive requests to proactive growth driver—all in under 6 months.

How It Happened

Rosetta Stone Enterprise had strong brand equity—but inside the funnel, content was chaos. Disconnected assets, outdated messaging, and zero strategic alignment between marketing and sales.

My role? Build a system that actually moved the needle. I overhauled the content strategy from the ground up—positioning, personas, editorial ops, asset production. Every piece became a tool for education and conversion.

Results: MQLs tripled. Sales finally had content they trusted. And content became a core lever in the GTM engine—not a forgotten afterthought.

3x
MQLs

Inbound Leads Tripled in 6 Months

90%
Usage

Content Adopted Across Holistic Enterprise Org

7-day turnaround

From Brief to Asset, No Bottlenecks

WEEKLY GTM INSIGHTS RIGHT TO YOUR INBOX

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