Intel

Autonomous driving sizzle

From ingredient to industry leader.

Intel was seen as a background player in autonomous driving—just a chipmaker. The challenge: shift perception at Investor Day and make Intel’s vision for AVs undeniable to analysts, media, and the market.

A new AV narrative.

I led the full creative strategy for a 60-second sizzle that opened IoTG Investor Day—script, storyboard, voice, motion, and message. Every second was designed to flip belief: from “they dabble” to “they dominate.”

Believe, built in.

The result? A mic-drop narrative that redefined Intel’s role in the space. The message stuck, the room bought in, and the story still echoes across keynote stages and strategy decks.

How It Happened

Intel needed more than a product story—they needed a perception shift. Autonomous driving was a high-stakes category, and Intel was still seen as a supporting actor. My role? Make them look like the lead.

I built the narrative for a 60-second sizzle video that opened IoTG Investor Day—crafting the arc, voiceover, visuals, and tone to signal that Intel wasn’t testing the waters… they were building the highway.

Results: Analysts got the message. Media followed suit. The video became a flagship asset across executive keynotes and PR. One line summed it all up: “Intel Inside. Autonomous Revolution Outside.”

60 seconds

60
seconds

Investor Day Sizzle Built to Win the Room

100% Alignment

Messaging Synced Across Execs, Media & Analysts

Message Mic Drop

“Intel Inside. Autonomous Revolution Outside.”

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