AskNicely
The Book, The Events, The Obsession.
The Book, The Events, The Obsession.
From zero to electric.
From zero to electric.
From zero to electric.
AskNicely had product vision, but no voice—no content, no community, and a category seen as dry. My challenge: make customer experience buzz, fuel demand, and do it all without paid ads.
AskNicely had product vision, but no voice—no content, no community, and a category seen as dry. My challenge: make customer experience buzz, fuel demand, and do it all without paid ads.
Architected the movement.
Architected the movement.
Architected the movement.
I built the brand’s entire content and community engine—launched ‘The Book of NPS’, a bold new guide; brought local CX leaders together with Obsession events; and designed scalable systems for sales and enablement.
I built the brand’s entire content and community engine—launched ‘The Book of NPS’, a bold new guide; brought local CX leaders together with Obsession events; and designed scalable systems for sales and enablement.
Connection in action.
Connection in action.
Connection in action.
Published, promoted, and programmed: turning every book, event, and story into lasting influence—from live gatherings to digital assets.
Published, promoted, and programmed: turning every book, event, and story into lasting influence—from live gatherings to digital assets.
How It Happened
As the first marketing hire at AskNicely, I faced a blank slate—no marketing infrastructure, just a product with opinions. I set out to build community, voice, and momentum from the ground up.
Our ‘Book of NPS’ reframed customer experience for growth companies, while CX Obsession events brought leaders together for candid conversations that felt more like a movement than a marketing campaign.
Results: 10,000+ downloads, packed events in four countries, and a brand identity built on connection—not conversion. All with zero paid ads, just story-driven strategy and community obsession.
10,000+
10,000+
Book Downloads
Book Downloads
4+
4+
Global Markets Reached
Global Markets Reached
0 Ad $
0 Ad $
All Organic
All Organic
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© 2025 EJRCO. All rights reserved.
EJRCO is a brand consultancy operated by Ezekiel J. Rudick. All content, trademarks, and intellectual property on this site are the property of EJRCO unless otherwise stated. The information provided is for general informational purposes only and does not constitute legal, financial, or business advice.
This website uses cookies to enhance your experience, analyze site usage, and support marketing efforts. By continuing to browse, you consent to our use of cookies in accordance with our Cookie Policy.
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WEEKLY GTM INSIGHTS RIGHT TO YOUR INBOX
© 2025 EJRCO. All rights reserved.
EJRCO is a brand consultancy operated by Ezekiel J. Rudick. All content, trademarks, and intellectual property on this site are the property of EJRCO unless otherwise stated. The information provided is for general informational purposes only and does not constitute legal, financial, or business advice.
This website uses cookies to enhance your experience, analyze site usage, and support marketing efforts. By continuing to browse, you consent to our use of cookies in accordance with our Cookie Policy.
We are committed to protecting your privacy. Your data is handled in accordance with the General Data Protection Regulation (GDPR). To learn more, please review our Privacy Policy and Terms of Service.
WEEKLY GTM INSIGHTS RIGHT TO YOUR INBOX
© 2025 EJRCO. All rights reserved.
EJRCO is a brand consultancy operated by Ezekiel J. Rudick. All content, trademarks, and intellectual property on this site are the property of EJRCO unless otherwise stated. The information provided is for general informational purposes only and does not constitute legal, financial, or business advice.
This website uses cookies to enhance your experience, analyze site usage, and support marketing efforts. By continuing to browse, you consent to our use of cookies in accordance with our Cookie Policy.
We are committed to protecting your privacy. Your data is handled in accordance with the General Data Protection Regulation (GDPR). To learn more, please review our Privacy Policy and Terms of Service.
WEEKLY GTM INSIGHTS RIGHT TO YOUR INBOX
© 2025 EJRCO. All rights reserved.
EJRCO is a brand consultancy operated by Ezekiel J. Rudick. All content, trademarks, and intellectual property on this site are the property of EJRCO unless otherwise stated. The information provided is for general informational purposes only and does not constitute legal, financial, or business advice.
This website uses cookies to enhance your experience, analyze site usage, and support marketing efforts. By continuing to browse, you consent to our use of cookies in accordance with our Cookie Policy.
We are committed to protecting your privacy. Your data is handled in accordance with the General Data Protection Regulation (GDPR). To learn more, please review our Privacy Policy and Terms of Service.
WEEKLY GTM INSIGHTS RIGHT TO YOUR INBOX
© 2025 EJRCO. All rights reserved.
EJRCO is a brand consultancy operated by Ezekiel J. Rudick. All content, trademarks, and intellectual property on this site are the property of EJRCO unless otherwise stated. The information provided is for general informational purposes only and does not constitute legal, financial, or business advice.
This website uses cookies to enhance your experience, analyze site usage, and support marketing efforts. By continuing to browse, you consent to our use of cookies in accordance with our Cookie Policy.
We are committed to protecting your privacy. Your data is handled in accordance with the General Data Protection Regulation (GDPR). To learn more, please review our Privacy Policy and Terms of Service.